PATINA

A changing category

Working with the leading manufacturer of bricks that during the recession needed to strategically recast their business, we developed an identity, assisted with store design and created a campaign that captured the visual allure of a revolutionary flooring design store. Execution elements included direct mail and email marketing based on geographic segmentation as well as traditional media.

The Problem

The flooring industry was hit hard during the economic downturn on 2008. Acme brick needed something to jump start their business and cut costs.


The Solution

Working with the leading manufacturer of bricks that during the recession needed to strategically recast their business, we developed an identity, assisted with store design and created a campaign that captured the visual allure of a revolutionary flooring design store. Execution elements included direct mail and email marketing based on geographic segmentation as well as traditional media.

The Integrated Campaign Highlights

The new brand and strategy was first debuted to key real estate partners nationally before rolling out to consumer audiences across the country. 

a new brand

Consumer focused and appealing to all homebuyers.

Click to play

television

Stunning visual effects played a large part in increasing awareness of the new Patina stores opening soon.

magazine ad

Stunning visual effects played a large part in increasing awareness of the new Patina stores opening soon.

magazine ad

Stunning visual effects played a large part in increasing awareness of the new Patina stores opening soon.

MAgazine AD

Stunning visual effects played a large part in increasing awareness of the new Patina stores opening soon.

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